Sunday, October 31, 2010

How George Smitherman’s dead-end run for Toronto mayor went wrong

Toronto mayoral candidate George Smitherman is seen while campaigning on Oct. 5, 2010. - Toronto mayoral candidate George Smitherman is seen while campaigning on Oct. 5, 2010. | Fred Lum/The Globe and Mail Published Thursday, Oct. 28, 2010 4:04AM EDTLast updated Thursday, Oct. 28, 2010 11:25AM EDT362 comments

In late August nothing was going right in George Smitherman’s bid to become mayor. The papers were full of scandalous stories of Rob Ford’s arrest for drunk driving and drug possession, but his popularity only seemed to be growing.

The Smitherman camp had invited Liberal pollster Michael Marzolini, architect of Premier Dalton McGuinty’s majorities, to diagnose what ailed the troubled campaign. During one Marzolini focus group, a middle-aged woman explained that she would overlook personality failings in a mayor – as long as he didn’t waste her taxes.

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